• Ember Business

SEO misconceptions

Updated: Jan 3, 2019

In the world of web design and internet marketing, search engine optimization (SEO) is incredibly important in the success of a business on the internet. If you are new to SEO, search engines like Google are constantly crawling or in other words analyzing websites and marketing campaigns for keywords. These keywords are an essential piece for search engines to understand what your website or marketing campaign is about.

SEO is forever changing as search engines become better at analyzing. Ten years ago, black hat tactics ran the world of SEO by tricking the search engines. In today’s SEO white hat tactics dominate the field as search engines have become more sophisticated. Many business owners cannot keep up with the constant change, thus creating a multitude of misconceptions about SEO. Listed below are some of the common misconceptions about SEO that I have run into.

1. Google does not cross analyze other search engines.